Date of Award
1972
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Stroh, Thomas F.
Abstract
A study was conducted in the state of Florida of persons having service maintenance contracts on their Frigidaire brand appliances to determine the motivations affecting the purchase of the service maintenance contracts. This study was implemented by the use of a random sample, along with a content analysis. As a result of this research it was discovered that the primary reason for this action was an economic motive. It was further learned that none of the offering agencies played upon this economic factor in their promotional appeals. Therefore, the following has been concluded: the consumer's purchase of service maintenance contracts was not made due to the efforts on the part of the selling a gents, but rather in spite of them. And, the total market for service maintenance contracts has been restricted because of insufficient stimulation on the part of the selling agents.
Extent
68 p.
Recommended Citation
Casey, Leonard V Jr, "Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts" (1972). Electronic Theses and Dissertations 1970 - 1979. 121.
https://digitalcommons.fau.edu/etd_general_2/121
Identifier
FADT13479
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1972.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1972.