Author Type

Undergraduate Student

Date of Award

Spring 5-1-2026

Document Type

Thesis

Publication Status

Version of Record

Submission Date

July 2026

College Granting Degree

Harriet L. Wilkes Honors College

Thesis/Dissertation Advisor [Chair]

Zachary Ferrara

Abstract

Sustainability has become a topic of interest in the personal care and cosmetic industry due to current climate crises and increased consumer awareness. While many definitions of sustainability exist, this paper focuses on sustainability from economic, environmental, and societal perspectives. In recent years, interest in understanding how sustainability efforts impact consumer’s willingness to pay and a firm’s long term success has grown. This research paper examines current sustainability efforts from top firms in the industry, changes in consumer behavior, and the potential economic long term benefits and drawbacks of these efforts. iv

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