IS THE MARKETING PROCESS OF A PRODUCT OR SERVICE AS IMPORTANT AS THE PRODUCT ITSELF?

Author

• Jackson Casto

Date of Award

2018

Document Type

Dissertation/Thesis

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Kennedy, Ashley

Abstract

In this thesis I argue that the marketing process of a good or service is as important as the actually commodity being provided. I defend this claim via the examination of examples of entrepreneurs and members of the health and science communities, and the services they provide to the public. I show that products and services must have fitting marketing strategies, because if something innovative is developed but is not marketed, it is as if the invention was constructed only in the imagination of the creator.

Comments

Includes bibliography.

Recommended Citation

Casto, Jackson, "IS THE MARKETING PROCESS OF A PRODUCT OR SERVICE AS IMPORTANT AS THE PRODUCT ITSELF?" (2018). Harriet L Wilkes Honors College Theses 2010 - 2019. 338.
https://digitalcommons.fau.edu/etd_honors_2/338

Extent

30 p.

Identifier

FAUHT00010