Date of Award

2017

Document Type

Dissertation/Thesis

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Corr, Rachel

Abstract

Menstruation is historically a taboo topic, and people see periods as a curse rather than a natural experience of the body. Past media content such as menstrual advertisements found in magazines and on televisions often depicted women doing activities as if they did not have a period. People bought traditional menstrual products to be free from embarrassment only to be controlled by consumerism. These advertisements were one of the few sources of information regarding menstruation due to the silence on the topic. Present media content found on menstrual product websites, however, show a shift in ideology. I argue that, unlike traditional menstrual disposable product websites, alternative menstrual product websites successfully cater to an individual’s body, finances, and the environment. Particularly with alternative menstrual product websites selling reusable pads and menstrual cups, individuals felt empowered because of open communication with sellers, making users feel welcomed and free to make informed choices.

Comments

Includes bibliography.

Extent

87 p.

Identifier

FA00012649

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