Date of Award

2008

Document Type

Dissertation/Thesis

Submission Date

October 2026

Abstract

Culture Jammers, an activist guerilla-like movement, entered the global scene in the 1990s and, through public performances, attempt to draw attention to their claim that the US economic structure is facing a fundamental need to shift away from a consumer-oriented capitalist economy. As an alternative, the activists propose--True Cost economics, a model that would include the costs of negative production and consumption externalities in the pricing of commodities. In this paper, I focus on culture jammers' critique of neoclassical economics, more specifically, the clash of the--new paradigm (True Cost economics) and the old paradigm (neoclassical economics). In evaluating whether True Cost economics is a feasible alternative, I graphically examine how the True Cost solution and the neoclassical market model correct for negative externalities to reveal similarities in the two models.

Comments

by Jana Seidl.

Extent

vi, 49 leaves : ill.

Identifier

277140292

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