Author Type

Graduate Student

Date of Award

2003

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Scodari, Christine

Abstract

Corporations such as Exxon Mobil and environmentalist groups such as Greenpeace realize the potential of the Internet from a public relations standpoint. They have taken their industrial and oppositional discourse about global warming online through campaigns meant to appear motivated by grassroots impulses but which, as in the case of Exxon Mobil, are often motivated by profit. This study combines rhetorical and media studies approaches in performing semiotic analysis of online texts related to global warming. It concludes that corporations and environmentalists are making innovative use of this new medium in communicating their respective ideologies, but that corporate texts reflect signs and strategies that obscure their sources' primary locus on profit and are, consequently, less transparent.

Extent

109 p.

Comments

Dorothy F. Schmidt College of Arts and Letters|FAU Electronic Theses and Dissertations Collection|Thesis (M.A.)--Florida Atlantic University, 2003.|Dorothy F. Schmidt College of Arts and Letters

Identifier

FADT13057

Format

pdf

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