Author Type

Graduate Student

Date of Award

2001

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Scodari, Christine

Abstract

This thesis examines the advertisements in Cosmopolitan, Working Woman, Maxim, and GQ that qualify as Appearance Esteem (AE) ads. AE ads attack women and/or men in terms of self esteem based in appearance. A content analysis combined with a textual analysis produced results which show that women are attacked more directly, and more personally than men. The results demonstrate that the AE ads help to establish narrow standards of appearance for both women and men in society, however it is argued that these messages may lead to negative health behaviors, lower self confidence, and an unhealthy obsession to maintain one's appearance.

Extent

104 p.

Comments

Dorothy F. Schmidt College of Arts and Letters|FAU Electronic Theses and Dissertations Collection|Thesis (M.A.)--Florida Atlantic University, 2001.|Dorothy F. Schmidt College of Arts and Letters

Identifier

FADT12750

Format

pdf

Download

Share

COinS