Date of Award
2009
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Abstract
The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic.
Extent
vii, 58 p. : ill.
Recommended Citation
Amedeo, James Rocco, "Marketing music in a digital age" (2009). Electronic Theses and Dissertations 2000 - 2009. 1718.
https://digitalcommons.fau.edu/etd_general_5/1718
Identifier
FADT192980
Comments
by James Rocco Amedeo.|Thesis (M.S.)--Florida Atlantic University, 2009.|Includes bibliography.|Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.|by James Rocco Amedeo.