Date of Award
2008
Document Type
Dissertation
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Mullen, Michael R.
Thesis/Dissertation Co-Chair
Mangleburg, Tamara
Abstract
While tension is growing in the Middle East towards the United States due to American foreign policies, hate and anger is rising, and Middle Easterners feel threatened by the United States. It is with such a context in mind that the animosity of consumers in the Middle East is examined and whether that animosity affects the willingness to buy. In this study, the intention is to understand consumers' internal motivations behind their refusal to buy American products. Is it just to express anger, to punish the United States, or just to enhance their images, that consumers in the Middle East refuse to buy American products? In addition, the goal is to go a step further and to investigate whether animosity is expressed across different religious groups.
Extent
184 p.
Recommended Citation
Ben, Mrad Selima, "Do Consumers Forgive and Forget?" (2008). Electronic Theses and Dissertations 2000 - 2009. 1445.
https://digitalcommons.fau.edu/etd_general_5/1445
Identifier
FA00000300
Comments
Dissertation (Ph.D.)--Florida Atlantic University, 2008.|College of Business|FAU Electronic Theses and Dissertations Collection|Dissertation (Ph.D.)--Florida Atlantic University, 2008.