Date of Award
2000
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Scodari, Christine
Abstract
Maturing baby boomers are moving into prime giving years and, if history repeats itself, this generation will change the "philosophy of giving." These aging baby boomers will amass significant wealth either through inheritances or their successful businesses. It is therefore critical that professional fundraisers identify how to effectively communicate with the affluent members of this generation to develop them into major donors. Using a qualitative approach through in-depth interviews, this research examines characteristics and traits of baby boomers, identifying seven common themes that can be used to develop communication strategies. It concludes that affluent baby boomers demand accountability from charitable organizations and value meaningful experiences. They are focused on personal accomplishments and are deeply family oriented. Messages must be concise and delivered by those respected by the donor. High-tech media are preferred.
Extent
109 p.
Recommended Citation
Stephens, Katie Gustafson, "Reaching a new breed of donors: Strategic communication for attracting baby boomers as major donors to public institutions of higher education" (2000). Electronic Theses and Dissertations 2000 - 2009. 113.
https://digitalcommons.fau.edu/etd_general_5/113
Identifier
FADT12725
Comments
Dorothy F. Schmidt College of Arts and Letters|FAU Electronic Theses and Dissertations Collection|Thesis (M.A.)--Florida Atlantic University, 2000.|Dorothy F. Schmidt College of Arts and Letters