Author Type

Graduate Student

Date of Award

1999

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Mulvaney, Becky

Abstract

Fashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White House. Essentially, Jackie added an aura that completed the "New Frontier" administration her husband promised. She had set new standards. Her popular style was copied not only because it was aesthetically pleasing, but because it constructed a compelling mystique composed in part by her wealth coupled with her high social and political standing.

Extent

114 p.

Comments

Dorothy F. Schmidt College of Arts and Letters|FAU Electronic Theses and Dissertations Collection|Thesis (M.A.)--Florida Atlantic University, 1999.|Dorothy F. Schmidt College of Arts and Letters

Identifier

FADT15686

Format

pdf

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