comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan

Author

• Guo-Ping. Yang

Author Type

Graduate Student

Date of Award

1999

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Durnell-Uwechue, Nannetta Y.

Abstract

Communication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in the 1987 and 1982 coverage of the Honda Water-Logged Car Crisis and the Tylenol Capsule Poisonings respectively. An investigation of these themes suggests how the media, represented by news magazines in the two countries, reported differences in corporate implementation of the principles of effective crisis communication based in part on cultural factors.

Extent

90 p.

Comments

Dorothy F. Schmidt College of Arts and Letters|FAU Electronic Theses and Dissertations Collection|Thesis (M.A.)--Florida Atlantic University, 1999.|Dorothy F. Schmidt College of Arts and Letters

Recommended Citation

Yang, Guo-Ping., "comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan" (1999). Electronic Theses and Dissertations 1990 - 1999. 1416.
https://digitalcommons.fau.edu/etd_general_4/1416

Identifier

FADT15678

Format

pdf