Date of Award
1980
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Stroh, Thomas F.
Abstract
"The strength of the metal building industry lies in a loyal long term dealer-manufacturer relationship." This quote was the beginning statement made during an interview by Mr. Jerry Bell, Director of the Metal Building Dealer's Association. Mr. Bell has isolated, as most important, a relationship which is responsible for over 800 million dollars of annual sales and the employment of over 14,000 people at the manufacturer's level. Countless others are employed by dealerships in the sales and construction of this relatively new system of construction which has made significant market penetration in the non-residential low rise construction market. The relative well being of this important dealer-manufacturer relationship is the subject of this study.
Extent
74 p.
Recommended Citation
Daugherty, Thomas Patrick, "Study of Relationships within Marketing Channels in the United States Metal Building Industry" (1980). Electronic Theses and Dissertations 1980 - 1989. 58.
https://digitalcommons.fau.edu/etd_general_3/58
Identifier
FADT14034
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1980.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1980.