Date of Award
1972
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Zimmerer, Thomas W.
Abstract
This thesis is an analysis and study of a random sample of Des Moines, Iowa consumers as to the types of Automobile and Homeowner insurances they have purchased, and their understanding of some pertinent coverage questions. The thesis objective was to determine the adequacy of understanding the average consumer had concerning the Automobile and Homeowner policies. Through the use of a mail survey questionnaire, five hundred consumers were asked to participate in the survey. From the survey response, various consumer profiles were developed relating to respondents' sex, marital status, age, education and income. Cross references were then made in identifying these particular groups with the kinds and amounts of coverages they had purchased and their answers to certain coverage questions. The results of the study indicated that although the respondent group had purchased coverages more in line with insurance industry recommendations and requirements, they nevertheless were not as knowledgeable about the subject as they should be.
Extent
78 p.
Recommended Citation
MARTIN, THOMAS DANIAL, "ANALYSIS OF AUTOMOBILE AND HOMEOWNERS INSURANCE PROGRAMS OF REPRESENTATIVE CONSUMERS IN DES MOINES, IOWA IN DETERMINING THEIR ADEQUACY OF COVERAGE AND UNDERSTANDING OF PRODUCT" (1972). Electronic Theses and Dissertations 1970 - 1979. 91.
https://digitalcommons.fau.edu/etd_general_2/91
Identifier
FADT13510
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1972.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1972.