Date of Award
1977
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Hersker, Barry J.
Abstract
Every trade or professional association projects an image, which has some proportionate ratio of status orientation (slickness or professionalism) and service orientation (basic technical and service programs). Similarly, members or potential members seek specific values in that association, values seen as desirable. The effective match of the image projected by the association and the values sought (or, image perceived as desirable) by members and potential members will correspond to the relative success of the association in its membership recruitment and retention. This is studied by formulating the above as a hypothesis and testing it through correlation analysis. Data was generated by a survey of chief staff executives of 500 trade and professional associations.
Extent
77 p.
Recommended Citation
SHAW, JOHN SCRANTON II, "USE OF IMAGE BY TRADE AND PROFESSIONAL ASSOCIATIONS, AND ITS EFFECT ON MEMBERSHIP RECRUITMENT AND RETENTION" (1977). Electronic Theses and Dissertations 1970 - 1979. 597.
https://digitalcommons.fau.edu/etd_general_2/597
Identifier
FADT13861
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1977.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1977.