Date of Award
1977
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Clare, Donald A.
Abstract
On January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some general recommendations are suggested to maintain and stimulate the desired involvement of personnel in the future organizational changes of the Company.
Extent
82 p.
Recommended Citation
OLIVERA, SERGIO., "STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES" (1977). Electronic Theses and Dissertations 1970 - 1979. 588.
https://digitalcommons.fau.edu/etd_general_2/588
Identifier
FADT13874
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1977.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1977.