Author Type

Graduate Student

Date of Award

1977

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Zimmerer, Thomas W.

Abstract

The purpose of this study was to determine alumni perceptions of services and activities presently provided in Delta Upsilon Fraternity and to conduct market research on alumni preferences for avariety of services and activities in the future. Rapid growth of the alumni body without any clear idea of their perceptions and preferences about services and activities prompted this study. The data received and interpreted as a function of this project was valuable and its use extended by mailing the study questionnaire to an even larger part of the alumni body.

Extent

201 p.

Comments

Thesis (M.B.A.)--Florida Atlantic University, 1977.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1977.

Identifier

FADT13836

Format

pdf

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