Date of Award
1976
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Stroh, Thomas F.
Abstract
The purpose of this study was to evaluate trade shows, expositions, fairs and exhibits, as a source of revenues to associations, and, as a marketing aid to industries in the United States. A comprehensive survey examines identifiable characteristics and relationships between exhibitors and the attendees who take an active part in the various shows and expositions. The study clarifies some of the misinformation and conjecture about trade shows and their future, in addition to providing recommendations for improving the trade show industry.
Extent
105 p.
Recommended Citation
GROMEK, EDWARD ALEC, "IMPACT OF TRADE SHOWS ON ASSOCIATIONS AND INDUSTRY: AN EXPLORATORY STUDY" (1976). Electronic Theses and Dissertations 1970 - 1979. 466.
https://digitalcommons.fau.edu/etd_general_2/466
Identifier
FADT13788
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1976.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1976.