Author Type

Graduate Student

Date of Award

1975

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Stroh, Thomas F.

Abstract

The marketing strategy for a new preparatory school in Mexico City is based on a careful research of the market represented by students about to finish middle education and of their parents. This pointed out needs, wishes and interests of young people and the aims and aspirations of their parents in relation with the educational growth of their offspring. This thesis starts from the description of educational problems in Mexico as well as different levels and systems now applied in education. It shows the distribution of the students population, to obtaining such conclusions that facilitated the design of a model junior college to be made a reality having a main objective of defining a unique philosophy, establishing an organization and designing academic plans and programs.

Extent

91 p.

Comments

College of Business|Thesis (M.B.A.)--Florida Atlantic University, 1975.|FAU Electronic Theses and Dissertations Collection|College of Business

Identifier

FADT13701

Format

pdf

Download

Share

COinS