Date of Award
1975
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Stroh, Thomas F.
Abstract
The primary intent of this study is to provide a theory and framework which will aid business managers particularly in Nigeria in deciding between alternative ways of business organization and a system approach to marketing planning. Acting within this frame work, the manager should make decisions which maximize the economic benefits obtainable from marketing planning and strategies, Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
Extent
139 p.
Recommended Citation
Faluyi, Dalton O., "Marketing Strategies and Planning of Business Organisational Trends in Nigeria" (1975). Electronic Theses and Dissertations 1970 - 1979. 375.
https://digitalcommons.fau.edu/etd_general_2/375
Identifier
FADT13691
Comments
Thesis (M.B.A.)--Florida Atlantic University, 1975.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1975.