Author Type

Graduate Student

Date of Award

1970

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Buckner, Leroy M.

Abstract

Model stores exist in distributive education laboratories. They are intended to be realistic simulations of a typical retail store in which all functions of marketing and distribution are practical, and in which the majority of the graduates of the program will gain employment and develop careers. The use of the model store as a training laboratory is not fulfilled because a significant element necessary for business operation has not been provided to accompany the physical equipment. A system of management for the model store laboratory is the missing element that must be provided before the model store can be a realistic approximation of that which it was intended to represent. There exists a subordinate need to provide an opportunity to develop interests for careers and provide experiences in the area of business services such as advertising, public relations and marketing research. These experiences are not now practicable within the scope of the model store. They are not generally provided for in the use the model store as learning experiences. Further, a need exists to provide a management plan for providing full-scale participation in all DECA activities. The breadth of activities and extent of competitive opportunities in DECA have become so great that a plan of involvement is necessary before the secondary school chapter can fully realize the benefits provided as learning activities. The purpose of this study is to provide a sys tem of management through which the model store in the distributive education laboratory becomes an authentic representation of a marketing business enterprise. The results of this study will take the form of a student-oriented handbook in which will be constructed and described a Marketing/ Management Model for Distributive Education. A secondary purpose of this study is to expand the learning activities of the model store in order to prepare more students for careers in the area of business services for the marketing process - -specifically: advertising, public relations and marketing research. A third purpose is to aid full - scale participation in the DECA program of youth activities by providing a "management treatment" of the chapter- of-the-year competitive effort.

Extent

89 p.

Comments

Includes bibliography.|Thesis (M.Ed.)--Florida Atlantic University, 1970.|College of Education|FAU Electronic Theses and Dissertations Collection|Includes bibliography.

Identifier

FA00000641

Format

pdf

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