Date of Award
1974
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Gatlin, Douglas S.
Abstract
The purpose of this thesis was to test hypotheses associated with the "two-step flow of communication." The uniqueness of this study rests in the new type of issue used as a data base--public school desegregation. This study relied on a larger effort by Drs. Douglas S. Gatlin, Everett F. Cataldo, and Micheal W. Giles in which over 6,000 respondents from eight Florida counties were interviewed. The extremely narrow context of personal influence and the overwhelming importance of personal experiences in explaining why people change their minds suggest that successful community adjustment to integrated schooling will become a reality only through careful re-evaluation of existing desegregation policy.
Extent
108 p.
Recommended Citation
ATHOS, DEBORAH E., "NEW FOCUS FOR THE STUDY OF PERSONAL INFLUENCE: PUBLIC SCHOOL DESEGREGATION" (1974). Electronic Theses and Dissertations 1970 - 1979. 299.
https://digitalcommons.fau.edu/etd_general_2/299
Identifier
FADT13657
Comments
Dorothy F. Schmidt College of Arts and Letters|Thesis (M.A.)--Florida Atlantic University, 1974.|FAU Electronic Theses and Dissertations Collection|Dorothy F. Schmidt College of Arts and Letters