Author Type

Graduate Student

Date of Award

1974

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Zimmerer, Thomas W.

Abstract

The marketing of any product to the Federal Government is different than the normal non-governmental marketing effort. The marketing of health care products to the Federal Government is more unique due to the influence of the medical community, professional jealousy among Federal agencies and departments, and the varied types of health care delivery systems within the Federal Government. This study investigates the method, procedures, protocol and scope of those Federal agencies that procure health care products. It explores the role of associations in this marketing effort and also details legislative and regulatory efforts regarding this activity. Recommendations and conclusions are made regarding the most effective use of available methods of marketing, the probable outcome of pending legislation, the probable future of Federal Government procurement and its effect on the Federal Health Care market.

Extent

200 p.

Comments

College of Business|Thesis (M.B.A.)--Florida Atlantic University, 1974.|FAU Electronic Theses and Dissertations Collection|College of Business

Identifier

FADT13702

Format

pdf

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