Author Type

Graduate Student

Date of Award

1972

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Sullivan, John W.

Abstract

The Canadian Government operates fourteen tourist market development offices in the U.S.A. It plans to open more. For optimum economic benefit, where should such offices be located and why? HYPOTHESIS: There is an area without a CGTB office that offers more potential tourist demand than one which already has an office. Procedure involved the use of multiple regression analysis and, for dependent variables, secondary data of automobile parties to Canada from origins in the U.S.A. Independent variables were: distance, population, income and retail sale characteristics of originating areas. Analysis showed a much stronger correlation and coefficient of determination when office territories are confined to contiguous areas. Predictive equation for the latter was significant. Applied to New Jersey, it was found that opening an office would probably induce more potential automobile tourist traffic to Canada than Southern California, where there is an office. This analysis offers a tool for such office location problems.

Extent

124 p.

Comments

Thesis (M.B.A.)--Florida Atlantic University, 1972.|College of Business|FAU Electronic Theses and Dissertations Collection|Thesis (M.B.A.)--Florida Atlantic University, 1972.

Identifier

FADT13499

Format

pdf

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