Date of Award
2020
Document Type
Thesis
Publication Status
Version of Record
Submission Date
October 2026
Thesis/Dissertation Advisor [Chair]
Boudreaux, Christopher
Abstract
Substantivism helps us appreciate two views on the meaning of the economy: the institutional view and the neoclassical view. This study analyzes the behaviors of producers and consumers in the supermarket industry and finds that the neoclassical school lacks a realistic behavioral theory. We observe that institutional behavioral theory is closer to reality because it recognizes that consumers are affected by their social environment through habit and emulation, and producers are survival maximizers. These social obstacles prevent humans from acting like homoeconomicus. We focus only on the supermarket industry, but this conclusion can be applied to all industries.
Extent
45 p.
Recommended Citation
Brundage, Brendan, "HABIT, EMULATION, AND SURVIVAL IN THE SUPERMARKET" (2020). Electronic Theses and Dissertations 2020 - Present. 526.
https://digitalcommons.fau.edu/etd_general/526
Identifier
FA00013536
Comments
Includes bibliography.|Thesis (M.S.)--Florida Atlantic University, 2020.|FAU Electronic Theses and Dissertations Collection|Includes bibliography.