Date of Award

2018

Document Type

Dissertation/Thesis

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Kennedy, Ashley

Abstract

In this thesis, I ask the question of whether or not video is the most effective marketing type. I answer this question by evaluating companies in the business, scientific, and health arenas and discuss why and how they have used video to market themselves. Further, I also examine the ways in which technology has grown in the past few decades, and discuss the different types of learning and how video can appeal to each type. With the results of this research, I ultimately conclude that video is the most effective marketing type. as the actually commodity being provided. I defend this claim via the examination of examples of entrepreneurs and members of the health and science communities, and the services they provide to the public. I show that products and services must have fitting marketing strategies, because if something innovative is developed but is not marketed, it is as if the invention was constructed only in the imagination of the creator.

Comments

Includes bibliography.

Extent

29 p.

Identifier

FAUHT00009

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