Florida Atlantic Undergraduate Research Journal
Article Title
Gender Differences in Streaming Service Adoption and Cancellation During COVID-19
Abstract
For over a decade, the rise of subscription-based entertainment models has appeared inevitable. This trend became even more apparent when the world went into lockdown to curb the spread of COVID-19. During this time, many people began reevaluating how they allocated their discretionary income for day-to-day purchases as the future looked bleak. The purpose of this study was to examine people’s preferences between subscription-based models and one-time purchases. To do this, a 12-question survey was conducted, and data were collected through Amazon Mechanical Turk, yielding over 195 responses. The results indicate a statistically significant relationship between age and the use of subscription-based models. Additionally, a notable difference was found between gender and subscription model usage. These findings are important because they illustrate a clear demographic breakdown of those most affected by shifts in consumer spending patterns.