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Florida Atlantic Undergraduate Research Journal

College

College of Business

Document Type

Article

Abstract

The effects of fast fashion range from human rights violations to environmental devastation. This study uncovers the views of Americans on fast fashion. It was expected to find that many Americans prioritize price when shopping, due to the growth of these companies. The study had 193 people complete a questionnaire on Amazon Turk that contained 16 questions. It found that most Americans consider the price to be more important than the ethics when shopping, with there being a statistically significant difference (p < .001) in that older consumers are more likely to prioritize price. It also found that males are more likely to disagree than females with the statement that fast fashion is unethical (p < .001). This data can be used to create marketing strategies to encourage American consumers to purchase from sustainable companies.

Advisors

Eric Levy

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