THE RHETORICAL RISE OF THE “MITO” AND “TROPICAL TRUMP”: HOW BOLSONARO USED A TRUMP PERSONA AND US IMAGERY IN HIS RHETORICAL APPEALS

Author

• Greice Figueiredo Markwith

Author Type

Graduate Student

Date of Award

2022

Document Type

Thesis

Publication Status

Version of Record

Submission Date

October 2026

Thesis/Dissertation Advisor [Chair]

Williams, David Cratis

Abstract

In the elections of 2018, Brazilians chose Jair Messias Bolsonaro, the first Far-Right candidate, to be the future President of Brazil. In a 28-year political trajectory, he changed political parties eight times. The constant change demonstrates his ability to use rhetorical devices and adapt to new appeals. The researcher of this work outlined Bolsonaro’s rhetorical rise, tested his rhetorical personae, “mito” and “Tropical Trump” based on the work of Ware in Linkugel (1982). No other foreign candidate mirrored Trump as much as he did. Bolsonaro also used US imagery in videos, borrowing images and terminologies found in the US culture. By analyzing his rhetorical strategies, the researcher identified Bolsonaro’s representative anecdote in his appeals that led to his rhetorical motivation as outlined by Burke’s dramatism.

Extent

98 p.

Comments

Includes bibliography.|Thesis (MA)--Florida Atlantic University, 2022.|FAU Electronic Theses and Dissertations Collection|Includes bibliography.

Recommended Citation

Markwith, Greice Figueiredo, "THE RHETORICAL RISE OF THE “MITO” AND “TROPICAL TRUMP”: HOW BOLSONARO USED A TRUMP PERSONA AND US IMAGERY IN HIS RHETORICAL APPEALS" (2022). Electronic Theses and Dissertations 2020 - Present. 1069.
https://digitalcommons.fau.edu/etd_general/1069

Identifier

FA00013944

Format

pdf